Jessica Carter is a passionate small business advocate, entrepreneur, and freelance writer based in Austin, Texas. With over a decade of hands-on experience running both brick-and-mortar shops and online ventures, Jessica brings a practical, no-nonsense perspective to every piece she writes. She loves translating complex business ideas into simple, actionable steps and has a knack for sharing stories that inspire and motivate fellow entrepreneurs. When she’s not writing for SmallBizPoint, you’ll find her exploring new coffee shops, mentoring local startups, or hiking with her rescue dog, Milo.