Morgan Carter is an American small business author, consultant, and digital publishing professional with over 18 years of experience supporting entrepreneurs, local business owners, and early-stage startups across the United States. He earned a Bachelor of Science in Business Administration with a concentration in Small Business Management from Arizona State University – W. P. Carey School of Business, a leading U.S. business university recognized for entrepreneurship and innovation.

Following graduation, Morgan began his career in business operations and advisory roles, working closely with small service-based and retail businesses. His work focused on operational efficiency, financial fundamentals, regulatory awareness, and long-term planning—key areas where small business owners often face challenges.

Over time, Morgan transitioned into consulting and educational publishing, helping entrepreneurs understand business formation, licensing, compliance basics, marketing fundamentals, and sustainable growth strategies. He has worked extensively with sole proprietors, LLC owners, and family-run businesses navigating the realities of operating in competitive local and online markets.

Morgan founded Small Biz Point to create a centralized, trustworthy resource dedicated specifically to small business education. His writing emphasizes clarity, realism, and practical application, avoiding hype in favor of proven fundamentals that support long-term success.